My grandfather owned a small town lawn mower repair shop. I spent many summer nights on his farm hearing motors start and stop as he completed his repairs.
One 1978 Saturday morning my grandfather took me to the local hardware store. The store owner greeted him and said, "Good morning Theron, what do you need?" He answered, "I need ¼” holes." The shop owner directed us to the wall of drill bits and we found what we needed.
Customers do not buy SAN, Servers or Networking equipment. They buy technology that supports their business applications to maximize shareholder profit.
Let us never forget the reason technology is purchased.
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